Is your business online on a downward spiral? If yes, the then chances are that you haven’t updated your business website or provided something new to your audience for a long time, and so, they might have lost interest in it, as well as your products or services. But you need to relax because we are going to introduce you to online business tools that are pretty easy to setup, cost-effective and will inject life into your business and enable it to start on an upward trajectory.
You can leverage Facebook groups to boost your business online
Many businesses are increasingly creating Facebook groups because they have been proven to increase conversions. People who create Facebook groups are seen as experts in their niche and people tend to trust their products or services. Creating a Facebook group costs nothing, and it can be up and running in a matter of minutes. Another remarkable thing about the Facebook group is that it lets you control the flow of information and your audience can join easily to become members. You can then focus on cultivating good relationships with them and nurturing them to become brand evangelists.
Use videos for selling your products online
A video is one of the fastest growing marketing tools today. In fact, Google estimates that more than 80% of online traffic will come from video by 2020. You can reach a new audience and inject life into your business by creating a YouTube channel and marketing your videos. The good thing about the video is that you’re not compelled to appear in the video. You can just put presentations out there, and they will work.
Use podcasts to drive your business online
Podcasts are becoming common today due to the significant shift from text-based content. It’s tantamount to having your radio channel or show, and your audience can download and listen to them later. Your audience can listen and download your podcasts without paying a dime. Podcasts pass messages across much faster than text.
Use webinars to advance your business online
A webinar is like a video conference, only that it’s conducted online. Webinars can help you connect with your target audience. Most business owners don’t charge to attend webinars, and this draws a lot of their audience. The reason why webinars can drive your business to success is that your target audience sees you for real and it makes them easy to connect with you. This way they can easily develop faith in your brand and become loyal customers.
Although this might sound cliché, it’s the truth. The only way to grow your business online quickly is to get potential customers to buy. And so, you need a proven system that motivates them to do so. These tools can help you along that line.
— Leeds Lipo (@leeds_lipo) 4 de febrero de 2018